15 Jan 2020, 22:13

@Kawa Thanks for asking this question. I still totally hate the traditional gallery market and think it is not a good business model. BUT, the big thing that changed is the artist now has the ability to sell work without losing the 50% that a gallery still charges. I keep 100% of the profits from an art fair. I keep 100% of the sales from original and print sales from my website too! This is a game changer for me. Artists now have the ability to get their work in front of buyers without losing the big percentage loss they used to have.

The one area I am exploring that still has a 50/50 income split is selling prints on consignment. I have a few shops around that carry my prints and I basically get half that sale. This still works out as a pretty good net gain because my costs are low and these are sales that I wouldn't have had otherwise.

In addition to all that, I'm actually negotiating a lease right now to open an artist run gallery here in Nashville where all the artists keep 100% of their sales. They just pay a small rent per month and can sell whatever they want.

So those are my main points in moving back towards making art and then selling it (vs being commissioned for art as in traditional illustration). Hope that makes sense! let me know if you have more questions. I love talking about this stuff. : )