10 Aug 2018, 22:07

I just finished listening to the podcast. Great job, congratulations!!!

About the new coke, actually the history I read about is much more interesting. It started with the "Pepsi Challenge". This challenge was something like they put two glasses, one with coke and another with Pepsi, without any clue which were which. People tasted them and decided what they like more. The majority of People choose Pepsi. It seems that the challenge was real, coke made his own test and they concluded that Pepsi tastes better for the majority of people. So they panic and thought that in a few years all the people are going to drink Pepsi and that they have to make something, so they did. They make the new coke with "better taste" and it seems like it was his worst error in history with a lot of losses, so they went back to normal regular Coke.

From I read the conclusion was that People in a quick taste, preffer Pepsi because is sweeter, Coke is a much bitter. On the moment you rationalize the flavors and came up with "yeah, this is sweet, is better". But in the long run Sweet it can be a little too much, like cloying, and bitter taste better after the first impresion.

It happened too with test screens for films. People watched a movie and really enjoyed it because the characters are great, the plot is consistent, etc, but when they have to rationalize and explain if the film is good or bad they came up that is bad because really you can forget the whole movie after you go out of the cinema. The film is solid and fulfills his mission, which is entertaining, but people need something more so they can feel that the film is good. But that is not an obstacle for the film to be a financial success. So they have to change the way in which they made the screen test too.

I think I read about Pepsi challenge in a Malcolm Gladwell book. It can be "Blink". I don't know if is everything true but is very interesting to think about,.