I'm developing promotional postcards to send to publishers/agents, but I'm trying to figure out the timing. If they hit snail mail with all the other holiday cards, will mine get lost in the shuffle? What are some things I can do to ensure my pc stands out from others? Should I wait until January at this rate? What's a reasonable amount of upfront costs I will incur for each promo mail-out?
I humbly request Will, Jake, and Lee create a Marketing 101 for Illustrators podcast in the next week or so. That'd be great