14 Dec 2017, 10:51

@andyg I was very worried about „the race to the bottom“ when I started freelancing myself - I knew all too well that there are excellent artists in low-cost countries. After a few years striding the line (aka: working as art director by day and as artist by night) I am much less worried...
I think most solid clients (and publishers) are well aware that you mostly get what you pay for and budget accordingly. At the least, the problem you have with hiring a designer from a country where the cost of living is low is that his/her style may not be well suited to other cultural environments. Sometimes it´s difficult to transmit what you want and there are communication challenges. It’s not always the case - I have a long-standing working relationship with a production designer from Belgrade whom I very much like to work with.
The one thing I can say is: do not base your value on cost...ever. You can’t win that race if you live in Europe or the US. People should hire you because of your style, your vision, your creativity - never because you’re cheap(er).
You can build your business upon hiring other people to do the work: it´s called having an agency 😉 As long as it´s clear to everybody, it`s a perfectly legitimate business. Just know that you are acting as creative director or art director and not as artist - it’s a different job.