@Lee-White Thanks very much for doing this class! It actually means a lot to me to hear people like you and @Will-Terry (in his videos) talk about running a business as an artist like it’s not a bad word or a sell-out thing to do, and that having a business mindset is a good thing…because I feel like I’m in the minority to be creating products myself, and sometimes I’ve wondered ‘should I be doing this? It’s not an ‘arty’ thing to do!’ ...it is very commercial and I have to please my customers rather than myself… I’d like to carve out some more creative freedom by working in other areas too (e.g. books) ..because right now it all has to be cute or pretty…I’d love to do more quirky things for money too! Nevertheless, it’s given me the income to do art full-time.
I’m only 45 mins into the class, but enjoying it a lot and definitely recognising what you are saying from our own experience of starting/running a business. For example, our first ever product, (eight years ago now) did not sell well - after so much effort! - and we had to go back, ask questions, refine the product, and try again. (and it worked better! ..and better, and better, the more we learned..)
The other thing I really like so far is seeing how you organise your website, with the licensing options. Even before I watched this, it’s been on our to-do list to create a licensing website, which would be separate from our current (craft-focused) website…

You see, I create paper packs like this…each one needs 12 separate designs and I spend a LOT of time doing original art to make them, but we don’t currently do anything else with the designs, apart from creating this one product (and some giftwrap), which is not maximising the possible income…and I have a huge library of other designs. So seeing how you do your website is really interesting. I’m sure the rest of the course will be just as interesting!