Business Start up: Which logo?



  • @squirrelsize I really like 1.1 and 4.1. Nice logos!


  • Moderator

    I like the simplicity of the original design, I was questioning the motorcycle as well. After reading everyone’s comments I had a little idea about maybe removing the bike and making the dark circle around the squirrel be a bike tire? Maybe? Just a thought. Good start. Remember to keep it as simple and straightforward as possible. I like logo images that are just an image without text. The text can be support later, as in business cards or website kinda thing. Look at @smceccarelli or even the SVS logos. Recognizable unique images. πŸ™‚



  • Thanks you all for your votes! @Ailantan @Sas

    @burvantill Thanks for the advice. You have some really good pointers. Yeah, I might try to play around with the bike, maybe take it out.
    The back story of the squirrel on the bike started with a screen print I made in college. I raised a baby squirrel during a semester, and one day decided to photoshopped him onto a bike with the words "Size doesn't matter to reach great heights"

    From that I've started working on a kids book series about a small squirrel overcoming big obstacles.

    But as an image that represents my whole business I can see it could be stretching it

    P.S. The baby squirrels name is Ivan πŸ™‚

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  • @squirrelsize I actually love the name Squirrelsize...Now even more with the backstory



  • I love the vibe of the biker squirrel, and 'small and crafty' is a great tagline! It all depends on your values/key attributes and how it fits into your story. Maybe you are super fast and dynamic. I like 4.2 best. πŸ™‚ I feel like it could be worth playing more with the type, and negative space in general. Might be possible to simplify the shape of the bike to read better small. Also wonder if it has to have the 'co'? The S in Studio seems much bigger in relation to the rest of the word than in the other two words. Last thought- maybe all those elements like 'small & crafty' could be used in other parts of your brand system. I don't know that your primary logo has to fit in everything. I took an awesome Coursera class on brand creation recently and it was great: https://www.coursera.org/learn/brand-new-brand


  • SVS OG

    2.1 minus the established ribbon or 4.2. Cool logo



  • Version 1.2 is the best I feel.



  • @jaepereira @Buddy-Skelton Hey you all, thanks for your input, its a lot of help πŸ™‚

    Thanks @Martha-Sue Wow, Yes! I agree, simplifying the bike so it could be viewed small is a smart idea. I see what you mean about the "S" in Studio now too, I'll mess around with it. Good advice about the tagline 'Small & Crafty'. I had some branding classes in college, but I think I still need to do some more research on branding. Thanks again for your comment πŸ™‚



  • @Elizabeth-Rose I like 2.1 and 3



  • 2.1! love it


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