3 Oct 2019, 15:31

Here is my logo.

The name I use is "The Prairie Fox" and my tagline is "jesse norman bergstrom - author, illustrator, printmaker"

A couple of thoughts I had when designing the logo (I have designed a few others before I did mine.)

  • Will it reduce well? does it have a good silhouette? (I really like I can use this as my avatar on social media and forums, it helps others connect everything back.)
  • What will happen when I go to greyscale and B/W (I have a B/W version) as I may need to do that? (High contrast really helps.)
  • Is it memorable? (The glasses I wear are commented on frequently, so adding that to the logo helps to reinforce who it is related to.)
  • Does the picture reflect the name & tagline? (It is a fox and I use colors associated with foxes and prairies.)
  • Is it giving the feeling I am trying to project? (I had some other very interesting designs but they didn't give the Kid-Lit feel, they were much too aggressive.)
  • Do the colors/style reflect your style and/or approach? (I think this is important for artists and illustrators, not a question most businesses have. I like working with a muted color set and large shapes.)

I come from a business background, that really helped inform me as to why we have logos and how to use them to effectively build your brand. Hope some of these notes help others as they work out their logos and branding.

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