22 Oct 2022, 06:30

@baileyvidler If it's any condolence, I've heard that Art Directors, Agents, and other professionals aren't using Instagram anymore to find artists, or even to go visit their page... It's just not convenient to use anymore now that there are so many ads, videos, and "suggested follows". They'd rather go directly to your website they learned about through word of mouth or an agent or a postcard than wade through endless irrelevant posts trying to randomly find potential illustrators that might work... I'm personally slowly weaning myself off of it and replacing it with platforms where I know people are actually seeing my stuff. (Artfol and Mastodon.art, for example, don't have algorithms that determine what gets seen--they're both strictly chronological.)

I signed up for your newsletter. I look forward to seeing what you do with it! I use the free version of MailerLite for mine. https://preview.mailerlite.com/q2b0a4g9y9

A word of advice: Try not to get discouraged at slow growth. Newsletter subscriptions/mailing lists take a long while to develop. And it may feel as if you're not reaching anyone like you used to using some social media platforms. But in reality, those who do signup are much more interested and higher quality followers than a quick "like" someone might give you as they speed-browse... Newsletters are not a magic bullet to solving one's "reach" issues, but they don't have the stigma they used to back in the day when everyone had just a single email address--they aren't the "spam" people felt they were in the past. And you have a lot more freedom to make them about what you want and send them out however regularly (or irregularly) you want.

I personally enjoy putting together my own newsletter, and I find that it prompts me to be "ready" when I want to put one out. Right now I do mine once every two weeks (roughly), but I haven't lost a single person because I missed a deadline by a day or two. And unlike social media, it's helping me think broader and more clearly about the value I bring to the lives of my subscribers.

I do think newsletters are the way to go in today's art/illustration landscape. And I think in the long run you'll be much happier doing one instead of Instagram.