how would you describe you work to an art director / agent?

  • Hi, hope everyone are safe.
    I finally getting to the point that I am going to reaching out to art directors/agents (like during next week).

    I was given a tip by an art director about how to write an intro letter to AD/agent. He broke it down to write 3 things:

    1. Why is your publishing house/agency is great?
    2. Why am I great?
    3. What can I bring to your publishing house/agency?

    I think the first question is relatively easy to write, but the last 2 are kind of hard. It is always hard to describe my own work. So I thought maybe someone can help me to describe my work to an art director / agent, sort of like one of the 3 point pespective podcast about Style when Lee, Will and Jake describe the other person's style.

    Here is my website:

    In return, I will send a physical postcard with my artwork on it to you (you can choose any of the artwork to be on the postcard from my portfolio site) - It will take some time for me to do this though since we are still in lockdown. But I will check with my local printer, and get the postcard printed and send as soon as he is in business again :-).

  • Pro

    @xin-li You use bold shapes but soften it with textures and very lovely color palettes. The result is very soft, has a very poetic quality to it 🙂

  • @xin-li

    First of all... I love your work so much. So the best of luck looking for an agent! Here is what I came up with 🙂

    You create peaceful, charming scenes in a fresh and contemporary way using calming color palates and unique textures. Your work is memorable and delightful and comes across as deeply personal to both you and the viewer.

  • @NessIllustration @Annaaronson thank you so much. This is so helpful. I would never thought of describing my work in the way you guys did. I will definitely talk about shape, textures, color and the mood when I reach out to ADs and agents.

  • Hej! 🙂

    I really love your artworks. They convey a nurturing and soothing quality that makes me feel safe in a way. Well composed in all aspects, so I would use words such as "balanced" and "harmonious".. but those sound boring in the context.
    Being a father I would gladly invite my kids into the visual worlds you present in your illustrations.

  • @Johan-Ekelöf thank you so much. Your words are really kind and encouraging.

  • SVS OG

    @xin-li hi! I don’t think there’s anything I can add that’s already been said. Good luck!

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