4 Jun 2019, 16:37

@BichonBistro Intuition is exactly what you need for choosing fonts! Don’t worry so much about the science of it, it’s really about understanding how designs and styles make people feel. The Colibri logo I shared above has two different fonts, both chosen based on how I thought it would make the targeted audience feel. The main one is meant to create a sense of calm and welcoming feel, the secondary text is meant for trust, clarity, and readability. As an artist looking at the text, I am not a fan - as a vulnerable women looking for safety and support, it communicates something much different. It was also very similar to what a lot of government agencies were using at the time, so there is a slight reference to structure and authority. That’s about as scientific as I get! I think I felt it out, more than I thought it out, and that was always the approach I applied. For logos in general I also referenced what everyone else in the market was doing. You do not necessarily want to do the same thing, but you don’t want to stray so far that it’s not relatable.

Maybe your issue with your line work is the thickness as others suggested? For colour in the Bichons, I think all you need is some grey for shadow/depth, but if they want colour, possibly a pink tongue?