@Erin-Cortese aw thanks Erin, I still think your trace results are better than mine! But thank you for the compliment
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I am sure I will have questions about vectors after I look into that (canāt do that til next Monday though).
With regard to type, my small business has been greeting cards for the bichon market and whenever I do a design, type selection has been more by determining if the font communicates the sentiment and goes with my image, so I have never applied any āscienceā to itāitās more intuitive, like which line weight and character pairs best (and is not too expensive) with the image and message.
Logo design feels VERY different.
Questions:
- I was thinking thinking a font for JustUs should be more along the lines of a formal font, not necessarily serif, but definitely not decorative in any way (e.g., some of the fonts I have used in my work lik chic hand, danielle, kidwriting, etc. would definitely not be appropriate).
- For line weight, what factors into the decision for the company name vs. tag line?
- For this particular logo, I am not sure how color could be incorporated if the client doesnāt like black and white. The dog is the focus, so that seems where there should be color, if any. With watercolor, white is not white, but digitally, especially from what I recall of vector art, I donāt really know how to incorporate color on a white dog (other than the dogās

). Iām not crazy about the treatments I have seen because most end up not looking much like bichons.
So youāre transitioning from graphic design to illustration? Honestly, I think graphic design (and stylized illustration) are very difficult. I think you will be able to avoid the cold sweats!
Thanks for all your helpāI will have more questions next week I am sure 