21 Feb 2017, 19:38

Paper has a massive influence on the quality of the print. It can change crispness, contrast, value structure and colors in huge ways. The make of the printer also has an impact, as well as any calibration you do before printing. A good printer will sit with you on an important projects and test different papers and different printers (if he has more than one) until you are satisfied. If you are using an online printing service, ask them to send you samples of their papers - every printer has a booklet with test prints on different papers, so you can compare color saturation, darkness of the blacks and contrast.
There is also quite a number of YouTube videos comparing different papers on specific printers - especially photographers are massively interested in this.