22 May 2023, 22:28

Hi Robyn!

First off; I think this spot is awesome. I immediately feel how perilous this slide is but it also fills me with that feeling of being a young daredevil that will try anything. In that regard you already have a winner. To give my two cents on how to lead the eye back (I do see what you mean with your own critique), I think that a couple of things might help:

  1. Definitely lighten the value of the things on the floor (carpet and toys) so that it conveys distance but mainly so that the eye isn't weighed down to the bottom. Make sure you have less contrast and less saturation down there as well

  2. Conversely make sure the top (where the characters are) is more saturated and has more contrast. Perhaps you can have a stronger lighting on them so that they pop more. You can also accentuate the drop shadow under the boy so that it adds to the contrast.

  3. The string lights under the slide work really well to drive the eye back up. Perhaps you can add more elements that point back at the boy and the penguins.

All in all this is just suggestions because I already think the illustration conveys the point, but if you want to make it read a bit clearer those things might help.