How do I price an illustration for licensing?

  • I hope this type of question is ok here. I created a spot illustration for an ad campaign for a graphic design client. They liked it and now want to use it in other campaigns and on their website. How should I charge for this? Most of the info I've seen on licensing pertains to using artwork on products. This seems different and I'm unsure how to proceed. Any advice or info would be much appreciated!

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