Hello all! First time poster here but I've been a lurker for awhile.
I have a question that boggles my mind at the moment. I've been illustrating comic characters, superheroes, manga characters and such for the better part of 15-20 years off and on and never really "made" anything (to me) of substance. I would love to create stories but as an illustrator I wonder how do I create value with my work?
What criteria would my work fit in that would be of service someone? How do you create work that people are willing to give you monetary compensation for providing value?
I'm currently working in the marketing field as a web designer/graphic designer and I haven't even figured out how my work provides value there. I mean it does to an extent. It serves a purpose as advertising but to me that always felt hollow.
How do professionals like Jake, Will and Lee and some of you freelancers define how you provide value?