how would you describe you work to an art director / agent?
Hi, hope everyone are safe.
I finally getting to the point that I am going to reaching out to art directors/agents (like during next week).
I was given a tip by an art director about how to write an intro letter to AD/agent. He broke it down to write 3 things:
- Why is your publishing house/agency is great?
- Why am I great?
- What can I bring to your publishing house/agency?
I think the first question is relatively easy to write, but the last 2 are kind of hard. It is always hard to describe my own work. So I thought maybe someone can help me to describe my work to an art director / agent, sort of like one of the 3 point pespective podcast about Style when Lee, Will and Jake describe the other person's style.
Here is my website:
In return, I will send a physical postcard with my artwork on it to you (you can choose any of the artwork to be on the postcard from my portfolio site) - It will take some time for me to do this though since we are still in lockdown. But I will check with my local printer, and get the postcard printed and send as soon as he is in business again :-).
@xin-li You use bold shapes but soften it with textures and very lovely color palettes. The result is very soft, has a very poetic quality to it
Annaaronson last edited by
First of all... I love your work so much. So the best of luck looking for an agent! Here is what I came up with
You create peaceful, charming scenes in a fresh and contemporary way using calming color palates and unique textures. Your work is memorable and delightful and comes across as deeply personal to both you and the viewer.
@NessIllustration @Annaaronson thank you so much. This is so helpful. I would never thought of describing my work in the way you guys did. I will definitely talk about shape, textures, color and the mood when I reach out to ADs and agents.
Johan Ekelöf last edited by
I really love your artworks. They convey a nurturing and soothing quality that makes me feel safe in a way. Well composed in all aspects, so I would use words such as "balanced" and "harmonious".. but those sound boring in the context.
Being a father I would gladly invite my kids into the visual worlds you present in your illustrations.
@Johan-Ekelöf thank you so much. Your words are really kind and encouraging.
@xin-li hi! I don’t think there’s anything I can add that’s already been said. Good luck!