How to Social Media


  • SVS OG

    @Jon-Anderson @lmrush Thank you! ☺



  • Really enjoyed this episode, I love the approach of pick a channel that you show up and engage on rather than trying to be everywhere.... Quality over quantity.

    Also my two cents regarding the book.... it is a great way to formalise and disseminate the sage advice given in bitesize chapters and actionable tasks.



  • @Jon-Anderson me too!



  • I’d like to share with anyone interested in learning how to use patreon affectively, I recommend the “ComicLab” podcast. It’s great and very informative. And @Jake-Parker was in a few episodes too. It’s also really funny.



  • @Aleksey One Fantastic Week has some good discussion on the patreon topic too, like in this episode: https://youtu.be/Zfc3XnifuVM?t=2972 (this starts at the patreon chat but the rest of the discussion is great as well if you have time)



  • @Jake-Parker
    I someones is interested in learning about Social Media, Gary Vaynerchuk is the man. It really depends on how far you want to go.



  • I haven't listened to this podcast yet (I am so far behind), but would like to comment while it's timely and suggest something that might be helpful to some people who want to post to multiple platforms. There's a website called Zapier that can cross post your stuff for you. You can set it up to do all sorts of different stuff. That way you can just put in the effort of writing a post once and then it gets put up everywhere you want to have a presence. However, the follow up and replying to comments on each is still up to you. 🙂
    https://zapier.com



  • Great episode. I had not thought about using Linkedin to post-work before. I mostly avoid it.


  • Moderator

    @Aleksey I’m listening now. Good content 👍👍. Thanx for sharing😃



  • @burvantill they're amazing, im supporting their patreon and getting their "pro tips" too.


  • SVS OG

    I found this one very useful. thanks 🙂



  • This was very helpful and informative. Thanks guys!



  • Great timing as i just finished watching the SVS classes on personal branding and social media! All 3 combined and i feel like I've got a really solid grasp!! Thank you!

    Any thoughts on separating your art accounts? I am thinking about making a separate instagram solely for my children's book illustration, since my current account is mostly plein air landscape painting. I'm not sure if it would be a negative to have two different areas of work on my account.

    On the plus side its more professional facing keeping them separate, but on the downside its a lot to manage two accounts, and i would be starting over just to keep my "art identities" neat and tidy.


  • Moderator

    @Sean_H That is an age-old question and the answer varies depending on who you talk to... There are plenty of advocates that are successful on both sides of the "separate/combined" debate. It seems to me your decision depends more on how/why you use your Instagram account.

    "Professional facing" depends on who the "professionals" are... There are plenty of highly successful artists who use Instagram for everything and the kitchen sink--multiple styles, industries, WIPs, candid shots, etc-- and instead of being considered confusing it is considered endearing. Others use their Instagram feeds as a sort of portfolio collection, continually trying to post portfolio level work only. Personally, I think it all depends on the type of "professional" you're trying to attract. Different people in different positions and different companies or projects will be looking for different things, so it seems like there's no definitive "right answer".

    If you're seeking people who are looking at your Instagram as a portfolio representative of your style, then maybe having separate accounts is a good idea. It has been pointed out repeatedly that Art Directors tend to seek evidence that artists can do something repetitively and consistently and they can be relied upon to do what they've demonstrated without taking risks or turning in something outside of the perceived box. Those types of ADs are not looking for variety but a singular style they can bank on, and become confused and hesitant when artists do more than one style or cater to more than one industry. It's frustrating, in my opinion, but AD's aren't paid to take risks more than they're already taking.

    But not all users of Instagram are that type of Art Director. Some are companies who are looking to fill positions with artists who have a wider range of generalized skills. Some are authors looking for illustrators on their own. Some are editors looking for spot illustration. Some are just fans looking for fan art or fellow artists looking to add to their own collections, or people looking for something that matches the color scheme in their kitchens.

    In my opinion it really really depends on who you're trying to appeal to.


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