Separate Instagram Accounts?



  • @K-Flagg Yeah I have different email adresses for it, but all 3 accounts are connected, because I made the new accounts while being logged in in my first account. Now I can easily change where I am, only longer holding click on my profile picture and than I can chose to wich profile to change.



  • Guy with an Instagram here...

    Personally, I would have no interest in splitting my account--I want people to connect with ME, not necessarily just the work I make. Sometimes I post my kidlit stuff, sometimes I post a Batman sketch, sometimes I post a dapper Victorian dude holding an axe. I just make and post. And frankly, they all get a ton of love.

    I dont just want someone to buy my children's book...I want them to buy prints or pins or tag publishers if they think I'm a fit for project or see when I announce an appearance. If all of those things are spread out of over multiple accounts, at somepoint you are going to cross post because you want to announce something and then dilute your brand anyway.

    If it helps you mentally separate things, go for it. If your stuff is wildly different and your scared about your brand, sure...go nuts. It may totally work and rock. I think Instagrams are built over years not days. Just post. Dont overthink things too much.



  • @AnthonyWheeler I looked at your IG account and your all work fits together, nicely connected...I don't think you would ever need second accound, because your style is similiar and it looks like one work.



  • @K-Flagg Same! I tried making a separate account for another style that I do and was locked out of that account, which still has my name and looks super unprofessional since it's out of use. If I try to sign it, it just signs into my main one since I made them with the same email address 😑 I tried contacting Instagram just to be able to delete it but I haven't gotten any answer and at this point it's been years



  • @Melanie-Ortins well it is nice to know that if it disables one it doesn’t do it to all of them.



  • @VeronicaMui I have separate Instagram accounts. Also, I only use my illustration Instagram account to follow other creators, whereas I use Twitter for the more business-y side of things (keeping up to date on happenings in the industry, following publishers I am interested in working with, etc).

    It may not work for you, but I like having it all compartmentalized. I can look at my Instagram account with a more creator, artistic, peer-driven mentality. When I am on Twitter, I can focus more on the business/industry side of things.

    I will likely change this system when it no longer serves me, but for now it works.



  • @VeronicaMui That is a great question! Instagram is a tricky thing.

    I recommend watching these videos from ergojosh
    Don't make these art Instagram mistakes: https://www.youtube.com/watch?v=v_kz4fI9F0I

    In the video, he talks bout founding a focus for your account--but that doesn't necessarily need to be the style or medium of your art. The focus could be your creative journey as an artist. He puts it a lot better than I ever could, plus he shows some example accounts.



  • I have three Instagram accounts - one for all my illustration work, one for my sculpture work, and one that's only for posts about personal life and my kids. But I don't split things up for based on the media or intended audience (I let the hashtags do that), so on my aj.illustrates account there's a mix of sketchbook work, pen and ink, watercolors, vector, and photoshop, because it's all me. For that same reason, I do cross-polinate: I'll post finished sculptures on my illustration account and use that post to point to my sculpture account, I'll include character design drawings on my sculpture account to show the design process and how illustration and sculpture overlap, and I'll make mention of my kids and some of the projects we do together in both illustration and sculpture accounts (for example, they have been doing Inktober 52 with me, so include their ink drawings as subsequent slides on my posts, and that really connects for some of my followers).

    Basically, I don't think there's really a right or wrong answer. It's up to you to decide what you want your Instagram to be, and then, through trial and error over years, dial it in to be as effective as possible to showcase your artwork, yourself, and your creative journey.


  • SVS OG

    I just set up a second Instagram account under the same login but it is for a completely new venture. Only problem is I only seem to be able to access the multiple accounts via my phone and not on my iPad which is super annoying. I am not sure separate accounts are necessary if you are doing different styles of art.



  • @miranda-hoover thank you for sharing this! I just watched the video and it was really helpful. I like how he broke things down and his emphasis on the stories and emotions attached to the images. I do feel like my story is cohesive so I may leave things as is


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